Some brick-and-mortar businesses use “sandwich” marketing signs outside their businesses to get the attention of passersby on busy New York streets. The best location for a shop is in high-traffic areas, but it might be a challenge to get noticed. SEO for New York Businesses is the way to get noticed on the World Wide Web.
Establish New York Business Online Presence
There is so much to see and do on the Internet that it can be a bit confusing. The majority of Facebook (FB) users check their pages every single day. They can chat, watch videos and even play games on this great social media venue.
More businesses are creating their own Facebook pages. FB advertising is similar to Times Square advertising: reach the most people by placing ads in busy locations.
Likewise, you can establish your online presence with solid search engine maximization. Every time a customer types a keyword search into Google, Bing or Yahoo, he is looking for websites matching his interests. Search engine marketing (SEM) helps you reach these consumers.
Drive Web Traffic
Google rewards companies that provide good content. Ideally, you want to get your business as high on the 1st page as possible. Many consumers are rather lazy and will only visit websites they see immediately. It’s been shown that visitors rarely search beyond page two of the search engines. The best way to drive traffic is to get your web pages to the top of page one for their respective keywords.
Immediate gratification is one of the key characteristics of the World Wide Web. Web surfers have very short attention spans and may be multi-tasking while online. Your business has a very short window of opportunity to complete the sale.
Reach New Consumers
Facebook has become a marketing juggernaut due to creating a useful social media marketplace of ideas, entertainment and sharing. By using pay per click (PPC) marketing, Facebook and other social media sites can raise revenue based on satisfying customer needs.
Web surfers tend to be younger, technologically savvy and mobile. If you want to tap into this market segment, then find out how I can help. We can develop a robust online marketing plan including keywords, articles, site navigation optimization and directory listings. I will teach you what the top search engines are looking for.
If you are ready to join the exciting online marketplace or if you are ready to expand your online reach, then let me help you learn the basics. Our SEO for New York businesses will establish a strong search engine marketing strategy that best fits your brand and company.